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Portfólio Avalanche Los Angeles

WHISKAS “COMMERCIAL FOR CATS”

TVC

The screening of “The first ever commercial for cats” created an astounded media hype around the world on the day the commercial first went on air on January 1999.
The story received widespread coverage, on BBC Breakfast News, Sky News, and Channel 5 News, and was featured on the ’And finally’ slot on ITV’s News at Ten. The Times, Evening Standard and the Independent also picked up on the story. The Sun newspaper even published a telephone number for readers to call to monitor how well their cats were responding. Coverage through Reuters and the Press Association also led to a large amount of international interest. This included attention from Good Morning America, Canada’s CBC, America’s NBC, France 2, Spain’s TV2 to the Malaysian Times.
On the day of screening, even a cat behaviourist was booked to carry out radio interviews. It was astounding how many TV channels and newspapers all around the world lapped it up.


https://www.youtube.com/watch?v=h7HZKGVruv4

https://www.youtube.com/watch?v=BtDK1PkKiT8

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