Beatriz Zwarg

_Differentials

With over 20 years of international experience in Strategic Marketing, I have helped several companies and professionals in the building, positioning and management of their brands. This experience made me realize that ...

With over 20 years of international experience in Strategic Marketing, I have helped several companies and professionals in the building, positioning and management of their brands. This experience made me realize that behind every brand there is a person and that the main success factor of any brand is the clear definition of the objectives that have meaning, purpose and value. After years working with people, I specialized in the human part of the process of creating personal brands, adding to my expertise the skills as a Psychosynthesis Life Coach (member of the ICF International Coach Federation) and being a LinkedIn Trainer. With my company BZ Coaching, I offer Consulting in Humanistic Marketing, Personal Branding and Life Coaching for the creation, positioning and expansion of the personal and corporate brand with a humanistic approach, where the people involved are at the center of the process in an ethical and sustainable way. Through a differentiated service that contains my experience in the human approach, I design a tailor-made strategy for each client that includes: - Life Coaching for the clear definition of personal and corporate goals; - Market study for the creation of the most suitable communication strategy for the brand; - Management of the implementation process of the action plan for the launch and expansion of the brand; - LinkedIn training for brand identity buid and corporate brand management to authority building and business expansion.