The ad lifted the Opel Corsa from fourth place to best-selling car in its class. Given the scale and characteristics of the car market, and especially its cheaper end so crowded with offerings, so ultra-competitive, this was a historic achievement. The dominant idea at the time, was that the car itself should only be seen at the end of the ad, that it was more elegant, more creative that way. I arranged for the cars to be seen all the time: they were playing hide & seek, having fun. The campaign idea “Put the fun back into driving” has been running successfully for many years now and it has been developed into a computer game. 


https://www.youtube.com/watch?v=nPIL--BQrXc