Coaching is a partnership between the COACH and the COACHEE in a stimulating and creative process that inspires individuals to maximize their personal and professional potential. It focuses on achieving goals and results through the development of new and more effective behaviors. Coaching is centered on goal setting, results-driven action, and managing personal change.

It is important to understand that coaching is distinct from other support professions and activities—it is not therapy, psychological treatment, counseling, or consulting, all of which require different training and approaches.

Some of the key benefits of the coaching process include:

• Enhancing focus, direction, and clarity to achieve personal and professional goals;
• Expanding self-awareness and boosting individual performance;
• Increasing personal and professional satisfaction;
• Developing new skills and driving the behavioral changes needed to accelerate career growth and personal development;
• Promoting greater integration between personal and professional life.